About us
Driving South Africa’s workforce forward
Bluebird Group is the leading staff transport service in across South Africa. We deliver safe, affordable, and technology-driven transport services that keep businesses moving efficiently and employees arriving on time.
Drawing on deep industry experience in the transport and logistics sector, Bluebird has built a reputation for reliability, operational excellence, and compliance. From call centres and hospitality groups to fast food chains and large-scale events, we partner with organisations that depend on punctuality and safety every single day.
How It Started
Our story
Founded with a clear purpose to make staff transport safer, smarter, and more dependable, Bluebird Intelligent Transport has become South Africa’s most trusted partner in workforce mobility.
What started as a local solution to unreliable shift transport has evolved into a nationwide operation, supported by cutting-edge technology, a dedicated team of employed drivers, and a modern, fully owned fleet.
Our intelligent transport management platform gives businesses the power to schedule, monitor, and optimise their staff transport seamlessly, improving efficiency, reducing costs, and enhancing the daily experience for employees.
At Bluebird, we believe that dependable transport connects more than just destinations; it connects people, productivity, and purpose. Through innovation and commitment, we continue to drive the future of intelligent, people-first transport, proudly serving some of South Africa’s most recognisable brands and managing workforce mobility at scale with the confidence that every journey is compliant, secure, and on time.
Mission
To provide safe, reliable, and technology-driven transport solutions that empower businesses and protect their people.
Vision
To be South Africa’s most trusted partner in staff mobility setting new standards for compliance, technology, and service excellence.
Driven by purpose
Our values
Safety First
Every trip,
every passenger,
every driver.
Reliability
Consistent,
dependable transport
that businesses trust.
Innovation
Continuous
improvement through
smart technology.
Accountability
Transparent operations
and measurable
performance.
Customer Focus
Service designed around
the needs of our clients
and their teams.
Our Difference
Why choose Bluebird
Businesses choose Bluebird because we go beyond transport – we provide complete peace of mind.
Technology-Driven
Our APTMS system simplifies booking, routing, and live tracking.
24/7 Monitoring
A dedicated control room ensures real-time oversight and rapid response.
High Compliance Standards
All vehicles and drivers meet stringent safety and legal requirements.
Nationwide Reach
Reliable operations that scale with your workforce.
Proven Experience
Trusted by leading brands across multiple industries.
From advanced tech and real-time oversight to strict compliance and nationwide reach, Bluebird turns proven experience into transport solutions that just work.
World class standards
Our technology & operations
Simplify your transport
At Bluebird, we simplify staff mobility through a fully integrated end to end transport service. Our technology connects passengers, our vehicles, and operations in real time.
Plan your journey
From booking shifts and confirming time slots to real-time vehicle monitoring and route optimisation, APTMS ensures every journey is planned, tracked, and delivered with efficiency.
Track every trip
Each vehicle is monitored from our 24/7 control room, and every driver undergoes rigorous vetting, polygraph testing, and ongoing compliance checks. It’s a system built not just to move people - but to move businesses forward safely and intelligently.
Driven by Purpose, Guided by Trust
Speak to our team today and find out how Bluebird can streamline your staff transport needs.